![]() ![]() ![]() He said he worried that if he talked to a reporter that he might be automatically eliminated from the Lightning list of an estimated 200,000 people who put down a $100 refundable reservation.įord just began working its way through the reservation list in waves, converting orders for those who want to purchase the pickup and eliminating those from the list who may have changed their minds. Meanwhile, potential customers such as Chase are confused and distressed. "This will drive more people into the arms of EV startups that sell direct to consumers and who don't use franchised dealers." Toyota has 220K miles And they won't forget who took advantage of them," he said. Their customers will take a bath when it comes time to sell these cars in a few years. "They're creating a bubble in residual prices that will burst when inventory returns to normal. "Car dealers who are taking advantage of tight inventory to raise prices by thousands of dollars are shooting themselves in the foot," said John McElroy, host of "Autoline After Hours" podcast and webcast. This kind of thing is not unusual for automakers throughout the U.S., global and domestic, because of supply chain disruption and vehicle production shortages.īut for Ford, specifically, this latest dealer behavior is being watched closely, especially since the leading electric vehicle competitor - Tesla - doesn't use a dealership model. "When a new, hot product comes out, it is common for dealers to jack up prices, despite automakers urging them not to, and there are customers willing to pay those prices, especially in this market," Michelle Krebs, executive analyst at Cox Automotive, told the Free Press. ![]() While Ford is in the spotlight with its high-profile launch of its all-electric pickup, scheduled for the spring, industry observers say price spikes are happening with all automakers. The 2022 Ford F-150 Lightning XLT edition has a front storage compartment with room for two standard golf bags, plus drainable under-floor storage. ![]()
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